With Ronaldo, Juventus turned back into a symbol

Accepting Cristiano Ronaldo at age 33 for € 105 million, and agreeing to the player's € 30 million per season salary, Juventus entered the most ambitious business deal in their history.

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With Ronaldo, Juventus turned back into a symbol
Get away from Ronaldo
30 million euros per season for a 33 year old player. Someone will be shocked, but Juve did so. They will invest a total of 340 million euros for a four-year contract with the Portuguese. This crazy investment, promised to bring a lot of value Juve, which throughout their 121 history, they have never received.

The first is money. The nature of the Ronaldo business is to do business, although can still hope this star to bring success for Juve on the pitch. In the official announcement many days ago, turnover from Ronaldo shirt number 7 reached 50 million euros, after only 24 hours open sale. Only up to 15% of the sale of Ronaldo shirt flowing into the Juve bag, but this step brought great joy to the Italian team.

Ronaldo was in the press when he came out of the medical examination before signing Juventus
Ronaldo was in the press when he came out of the medical examination before signing Juventus

Juventus have a sponsorship deal with Adidas to 2022, and Jeep (a brand owned by Fiat, owned by the Juve) until 2021. But with the arrival of Ronaldo, the Turin team must be. Will negotiate contracts with the two companies mentioned above, to be able to earn more from the shirt and sponsorship.

Almost all of Juve's season tickets have been sold out. Official website of the Turin team reported, 29,300 season tickets have sold out, although the ticket price increased by 30% over the previous season. With a capacity of only 41,000 seats at the Allianz stadium, earning more than 30 million euros in season tickets is a big (and easy) victory for Juve. At the end of the season, the amount of Juve received from the TV rights was also increased by at least 30%.

Buy Ronaldo must sell players. So far, Juventus have collected about 12 million euros from Tomas Rincon (Torno, 6 million euros) deals, Andres Tello (Benevento, 3 million euros), Nicola Leali (Perugia, 2 million euros). The minds of Stefano Sturaro and Marko Pjaca, two players not in the plan next season, are valued at a total of 20 million euros. That is not to mention the deal will bring back more than 100 million euros, if it happens: Daniel Rugani (50 million euros) and Gonzalo Higuain (60 million euros) are Chelsea hit.

Back as a popular symbol
Can not see the need to kick the ball in Turin, Cristiano Ronaldo has completely changed a 121-year-old club. He promotes business operations, and has a tremendous impact on the profession. It all comes from the ambition of President Andrea Agnelli. At the shareholders' meeting right after the launch of the new logo last year, Agnelli said: "We want to be more prominent, more popular. We will target those who have not thought of it before: People aged 10-35, women and children. We have to ask ourselves: What does a girl in Shanghai think, and what does a 10-35 person in Mexico City think? "

Agnelli is not resigned to Juve's position on the world football map. In the list of the richest clubs audited by Delloitte, Juventus are only 10th. Their turnover has risen 125% in the past five years, reaching 405 million euros, but still small if placed next to Manchester United (676). € 3 million), Real Madrid (674.6), Barcelona (648.3), Bayern (587.8), PSG (486.2).

Agnelli said Juve had to reach the top five richest nations in the world, saying "half of the top is in first place, half in bottom two." He wants Juve to cross the line that they have stood for over the years.

Cristiano Ronaldo is a weapon for Juve to achieve that. Since his arrival, Juve has added 4 million followers on social networks. Ronaldo has 6.6 million fans in Mexico, more than six times the number of Juventus fans in the country. Ronaldo's mass-market power can take Juve to the limit, be more active in every sponsorship deal, get closer to new clients, promote every product related to the club brand, sell tickets faster, and more talkative.

If rock metal is hard to hear, Juve ready to switch to pop ballad. The masses will help Juve make money, and increase the influence throughout the world. If successful, this will be the great transformation of the "old lady".

Ronaldo loses about 19 million euros to escape prison sentences
Alleged Spanish tax evasion, Cristiano Ronaldo was sentenced to two years in prison and fined nearly 14 million euros. Ronaldo paid off 14 million euros in fines but will have to spend another 19 million euros more to avoid jail terms. Under Spanish law, a sentence of less than two years imprisonment can be suspended and paid

fines. Ronaldo sells 52 times better than Neymar After 24 hours, Juventus announced they have sold 520,000 shirts of Cristiano Ronaldo. For a better view of this "terrible" number of Juventus, can look to the rich Frenchman PSG. Last year, after buying Neymar from Barcelona, PSG announced the sale of 10,000 shirts in 24 hours. Thus, the sales of Juventus Ronaldo shirt is higher .... 52 times PSG's Neymar shirt.